The New York Times published a story detailing a multi-million dollar ad campaign launched by Starbucks in which the company put up advertising posters in six major cities and attempted to “harness the power of online social networking sites by challenging people to hunt for the posters on Tuesday and be the first to post a photo of one using Twitter.” Those who posted the pictures to the microblogging site were to use predetermined hashtags that were listed in the contest rules.
Unfortunately for Starbucks, liberal activist and filmmaker Robert Greenwald, founder of Brave New Films, came across that Times article early Tuesday morning. Greenwald, who has directed films for major studios and launched Brave New Films a few years ago, had been working for months on shooting an anti-Starbucks video that debuted on YouTube that very day. The mini-documentary features interviews with several former and current Starbucks employees and makes the argument that the company — despite popular perception that it treats its employees well — has unfair labor practices and has aggressively fought off union organizing.
Read more at Bloggasm: Anti-Starbucks filmmakers hijack the coffee company’s own Twitter marketing campaign
Hat tip to original post author from: Bloggasm
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