Trends: Top Social Media Sites

When I teach communications professionals about “Social Media,” I often like to use the most recent statistics to demonstrate trends. There are dozens, probably hundreds, of social media tools out there and their popularity makes a big difference when you put it in the context of a crisis. Obviously you wouldn’t spend your time feeding information to the newspaper if you’re trying to get out critical, life-saving information in a developing child abduction case. Likewise, if you don’t know what social media tools people are using, you’re really not able to make effective decisions on your information distribution strategy. The name of the game for both advertisers, marketers and public information officers is to reach as many people as possible.

There’s a site I refer to every now and again called ComScore. This site keeps a list of what it calls “social networking” sites, but these include blogging platforms and other social media sites as well. You might consider bookmarking their “press release” section or subscribing to their news feed. There’s always interesting stuff coming out of their shop.

Top Social Media Sites (ranked by unique worldwide visitors November, 2008; comScore)

1. Blogger (222 million)
2. Facebook (200 million)
3. MySpace (126 million)
4. WordPress (114 million)
5. Windows Live Spaces (87 million)
6. Yahoo Geocities (69 million)
7. Flickr (64 million)
8. hi5 (58 million)
9. Orkut (46 million)
10. Six Apart (46 million)
11. Baidu Space (40 million)
12. Friendster (31 million)
13. 56.com (29 million)
14. Webs.com (24 million)
15. Bebo (24 million)
16. Scribd (23 million)
17. Lycos Tripod (23 million)
18. Tagged (22 million)
19. imeem (22 million)
20. Netlog (21 million)

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