Not everyone is lucky enough to work for an organization that pays big bucks for permanent conference call in lines... and we all know that when a crisis strikes, there's nothing like getting everyone on the same line and putting a game plan together. Imagine if you had a major [insert your crisis here] and [...]

Twitter is a very useful tool for disseminating information and news. It's also a great tool to keep an eye on what's happening in the world (media monitoring anyone?) - as long as you're following the right people.  That's the trick.  Here's what you might not realize - a lot of people looking to make [...]

Creating an effective media relations plan is easier than ever in today's web 2.0 world.  Although the traditional tools and techniques we used to settle with aren't quite as effective today, the good news is that you now have the ability to reach your audience directly through social media tools such as blogs, Twitter, Facebook, [...]

Quite an interesting day in San Francisco when First Lady Michelle Obama, California's First Lady Maria Shriver, San Francisco Mayor Gavin Newsom joined hundreds of volunteers to build a new playground at Bret Harte Elementary School. After that event, the motorcades of dignitaries traveled to the heart of downtown where they joined House Speaker Nancy [...]

If you're like me and weren't able to make it to the Web Content 2009 Conference in Chicago, you missed out on some really great stuff.  In fact, I did too!  But there's good news.  One of my new favorite reads on the web is Joe Pulizzi's blog called "Junta42." (Make sure you click here [...]

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