Why is the Boss Snooping on Your Personal Profile?

June 6, 2009

There are some interesting opportunities and hazards for organizations contemplating using social media. According to the third annual Deloitte LLP Ethics & Workplace survey, 60 percent of business executives believe they have a right to know how employees portray themselves and their organizations in online social networks. However, employees disagree, as more than half (53 percent) say [...]

Read the full article →
Thumbnail image for Should You Be Using Social Media Sites at Work?

Should You Be Using Social Media Sites at Work?

June 4, 2009

In many of the presentations I’ve given about the wide array of web 2.0 technologies and free social media tools available for government communicators, the question inevitably comes up, “What are your policies for using this stuff?” Some people are concerned that this technology is so new that it could turn into a nightmare without [...]

Read the full article →
Thumbnail image for Warning: Dramatic Declines that Can Affect You

Warning: Dramatic Declines that Can Affect You

June 3, 2009

So you and your boss depend on the local newspaper to be the best source for comprehensive coverage of local issues?  On a good day, yes.  Today, perhaps not so much.  We’ve seen newspapers struggle as the Internet has slowly lured readers away and unsubscribe to the print edition.  The younger generation gets much more [...]

Read the full article →
Thumbnail image for See How Easily You Can Convert a PDF to Word

See How Easily You Can Convert a PDF to Word

June 1, 2009

So you’re in a hurry and you don’t have a lot of time to wordsmith a news release or talking points for a press conference.  Even worse, the boss has said he wants a fact sheet to hand out at a meeting, but you only have about 15 minutes to complete it. Your colleague says [...]

Read the full article →
Thumbnail image for Top 6 Reasons to Switch to Gmail

Top 6 Reasons to Switch to Gmail

May 29, 2009

After spending over 10 years using AOL mail, I was really reluctant to switch to Gmail even though I had dozens and dozens of friends say I should switch. I pondered the hassle and risk: All my contacts had my AOL address; all my subscriptions were under my AOL account and I just felt most [...]

Read the full article →
Thumbnail image for How to Fix Bad Grammar in News Releases

How to Fix Bad Grammar in News Releases

May 27, 2009

Communication is your trade and effectively communicating is your skill.  So what is the most common form of communication we use?  Yep, a news release.  Or, as some more nostalgic folks may call it – a press release.  So there you go, writing away not paying attention to the most common mistakes you’re making. Yes, [...]

Read the full article →
Thumbnail image for Top 5 Ways to Get Your Best Posts Retweeted

Top 5 Ways to Get Your Best Posts Retweeted

May 26, 2009

If you haven’t signed up for a Twitter account, just do it.  Yes, it may be a fad.  Yes, it might not be for you – but how do you really know?  There’s no harm in playing with it to see what it does.  And, more importantly, it doesn’t cost you a penny to use [...]

Read the full article →
Thumbnail image for Anti-Starbucks Filmmakers Hijack their Twitter Marketing Campaign

Anti-Starbucks Filmmakers Hijack their Twitter Marketing Campaign

May 23, 2009

The New York Times published a story detailing a multi-million dollar ad campaign launched by Starbucks in which the company put up advertising posters in six major cities and attempted to “harness the power of online social networking sites by challenging people to hunt for the posters on Tuesday and be the first to post [...]

Read the full article →
Thumbnail image for Behind the Scenes: “We Garden” Event with Maria Shriver

Behind the Scenes: “We Garden” Event with Maria Shriver

May 21, 2009

Setting up a good public relations and public education event can be challenging, but more importantly, it’s often very enjoyable and fun.  Take a look at today’s event at the California State Capitol Park. I took a camera to this event because I am really excited about the message First Lady Maria Shriver and her [...]

Read the full article →
Thumbnail image for Are You Paying Attention to What Happens on Twitter?

Are You Paying Attention to What Happens on Twitter?

May 19, 2009

The craft of “breaking news” began as an exclusive staple of traditional news outlets.  Then something happened – the Internet and Twitter.  Think about it.  In the “old days” you would hear a special jingle and your favorite radio or television program would be hijacked by someone in a studio.  This was usually several minutes [...]

Read the full article →

← Previous Entries

Next Entries →