Thumbnail image for How to Create An Effective Media Relations Plan

How to Create An Effective Media Relations Plan

June 24, 2009

Creating an effective media relations plan is easier than ever in today’s web 2.0 world.  Although the traditional tools and techniques we used to settle with aren’t quite as effective today, the good news is that you now have the ability to reach your audience directly through social media tools such as blogs, Twitter, Facebook, [...]

Read the full article →

A High Profile Visit by First Lady Michelle Obama & Maria Shriver

June 23, 2009

Quite an interesting day in San Francisco when First Lady Michelle Obama, California’s First Lady Maria Shriver, San Francisco Mayor Gavin Newsom joined hundreds of volunteers to build a new playground at Bret Harte Elementary School. After that event, the motorcades of dignitaries traveled to the heart of downtown where they joined House Speaker Nancy [...]

Read the full article →

Scott Abel: 10 Best Web 2.0 Tools

June 22, 2009

If you’re like me and weren’t able to make it to the Web Content 2009 Conference in Chicago, you missed out on some really great stuff.  In fact, I did too!  But there’s good news.  One of my new favorite reads on the web is Joe Pulizzi’s blog called “Junta42.” (Make sure you click here [...]

Read the full article →
Thumbnail image for The 3 Big Questions About Using Social Media Tools in Emergencies

The 3 Big Questions About Using Social Media Tools in Emergencies

June 18, 2009

There’s no doubt your head is spinning because your boss, city council, board of supervisors, mayor, etc wants you to figure out whether or not you should be Tweeting on Twitter or connecting with the community on Facebook.  You’re the expert communicator with all the answers, right?  Yikes!  If you like many folks, you’re still [...]

Read the full article →
Thumbnail image for Crisis 101: Put Yourself Onscene Within Seconds

Crisis 101: Put Yourself Onscene Within Seconds

June 16, 2009

When there’s a developing incident we all want the best “situational awareness” we can get. And it’s inevitable that the news stations are going to call you long before you have a handle on the facts.  So, as good crisis communicators, we find work arounds. In the “old days” you could only hope to have [...]

Read the full article →
Thumbnail image for Dump Your Bad Habits & Become a Rock Star

Dump Your Bad Habits & Become a Rock Star

June 12, 2009

“Oh my god, this guy’s presentation has 120 slides in it!  I can’t wait for lunch.” Ever been there?  “How long is this presentation supposed to last, again?” you ask yourself as you glance around looking for a clock to gauge how much agony you’re going to endure. Yep, you’ve been there too.  It’s the [...]

Read the full article →
Thumbnail image for The 5 Biggest Things I’ve Learned About Using Social Media

The 5 Biggest Things I’ve Learned About Using Social Media

June 10, 2009

1.  The Best Way to Have Lopsided Relationships We all love ways to optimize our ability to keep connected with our friends, especially when we have friends in different cities and different professions.  I love being able to update my status and share pictures of my weekend motorcycle excursions with my “friends” on Facebook.  The [...]

Read the full article →
Thumbnail image for Solve File Compatibility Hassles and Get it Opened Quick

Solve File Compatibility Hassles and Get it Opened Quick

June 8, 2009

In today’s fast-paced online world, I can’t think of a more frustrating thing than having to figure out who has “the program” on their computer so you can open a file that has critical information on it.  Even worse, you’re working on a tight deadline and you don’t have time to go find a thumb [...]

Read the full article →

Why is the Boss Snooping on Your Personal Profile?

June 6, 2009

There are some interesting opportunities and hazards for organizations contemplating using social media. According to the third annual Deloitte LLP Ethics & Workplace survey, 60 percent of business executives believe they have a right to know how employees portray themselves and their organizations in online social networks. However, employees disagree, as more than half (53 percent) say [...]

Read the full article →
Thumbnail image for Should You Be Using Social Media Sites at Work?

Should You Be Using Social Media Sites at Work?

June 4, 2009

In many of the presentations I’ve given about the wide array of web 2.0 technologies and free social media tools available for government communicators, the question inevitably comes up, “What are your policies for using this stuff?” Some people are concerned that this technology is so new that it could turn into a nightmare without [...]

Read the full article →

← Previous Entries

Next Entries →