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5 Signs You’re Already Ahead of New Technology

August 2, 2009

1.  You Think Voicemail is Too Slow and Annoying.  Today, virtually everyone has voicemail at work or on their cell phone.  You feel the vibration and look to see who’s calling you.  Admit it, you pick up the phone and start bargaining with yourself to see if you have the time and patience to engage [...]

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E-Mail Is Now Old School

July 23, 2009

If you thought that having e-mail made you cutting edge, think again.  A friend of mine who’s a teacher had one of his students say, “Only old people use email.”  My friend who’s 31 didn’t think he was really that old, but it does highlight the fact that youth and adults use technology to communicate [...]

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Capture & Record Your Computer Screen

July 21, 2009

Ever wanted to record what’s happening on your screen and do a tutorial video? Perhaps you’ve thought about helping someone understand how to cut-and-paste in Word by showing how you do it? There’s a free program available for Window’s users – yes, we’re big on free stuff. It’s called GoView.com. They’re pitch is simple: Capture [...]

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Build Stunning Visuals Using 59,000 Free Data Sets

July 17, 2009

In my last posting I wrote about how important visuals are when trying to be an effective communicator. If people aren’t able to believe, or believe in, what we say, then our words fall flat.  Probably the most revealing research findings I referred to are: People believe what they see more than what they hear [...]

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Are You Talking But Nobody Is Listening?

July 15, 2009

As professional communicators, our goal is to be completely understood.  We talk. We write. And, we show.  It’s that “show” part that can sometimes be the most effective way to get our message across in the short amount of time people are willing to give us.  In some cases, our audience is not really paying [...]

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4 Easy Ways to Create Free Web Pages

July 13, 2009

You’re frustrated with your IT department and you just want to put together a web page with some important content, links to related information and maybe upload a few photos.  It sure is easier to provide people a web address than it is trying to save PDF files or fax actual documents to the press [...]

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Get Today’s Newspaper Front Pages from Around the World

July 10, 2009

Despite the seemingly inevitable demise of printed newspapers as we know it, there’s still something very powerful about the printed front page.  As public communicators, we look at that as the best landing spot for good news and the worst possible place for dirty laundry to be aired.  Keeping that in mind, there’s a really [...]

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Are You Missing a Huge Audience?

July 8, 2009
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Are your videos trapped inside a DVD, or worse, collecting dust on a VHS or DVCam tape somewhere? Think about it. You or your agency probably put together videos in the past and sent out copies via VHS tapes or DVD’s. Maybe you were even more progressive and had it encoded and posted on your [...]

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Get Prepared with Your Own Free Conference Line

July 5, 2009

Not everyone is lucky enough to work for an organization that pays big bucks for permanent conference call in lines… and we all know that when a crisis strikes, there’s nothing like getting everyone on the same line and putting a game plan together. Imagine if you had a major [insert your crisis here] and [...]

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How to Avoid Spam Senders on Twitter

June 29, 2009

Twitter is a very useful tool for disseminating information and news. It’s also a great tool to keep an eye on what’s happening in the world (media monitoring anyone?) – as long as you’re following the right people.  That’s the trick.  Here’s what you might not realize – a lot of people looking to make [...]

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